 Regardless of the product you’re selling or the niche you’re in, writing good sales copy can make a massive difference on your profits.
Website copywriting is so important that thousands of people make a full time living writing copy for other people. Some experts will easily charge $20,000 for a single sales letter! The fact that there are people willing to pay $20k for a sales letter just goes to show how important website copywriting can be.
Let me quickly explain the difference that good sales copy can make.
Let’s use two examples. First, let’s assume you have a sales page that you’ve written yourself and that you have no previous knowledge of how to write a selling sales letter. You’ll probably be lucky if your page converts at 1:200 visitors! If you are selling golf clubs that sell for $1000 each and you get 600 visitors to your site per day, you’d therefore be making sales worth $3000.
If your page was written by a professional Copywriter or using a guide such as Brett McFall’s Copywriting Formula then you could probably get a conversion average of 1:75 visitors. Based on 600 visitors per day and $1000 per sale, you’d now be making $8000 in sales per day – a massive improvement on the first scenario!
Click Here to Discover The #1 Rated Copywriting Software
This is a very simple example but I’ve seen this kind of thing happen time and time again.
Here are a few website copywriting tips that you should consider when writing your sales page:
Ensure You Have a Compelling and Interesting Headline Above the Fold
This is your chance to grab your visitor’s attention and you only have a few seconds to do it. Use words that captivate your audience and hold their attention. Powerful words include “Discover”, “Secrets”, “Revealed”, and “Exposed”.
Avoid Distractions on Your Page
Once you have got a visitor to your site you need to keep them there. Don’t put any ads on your site or unnecessary graphics that distract your ready. Keep the site basic and you’ll have better conversions.
Speak Using Your Readers Language
This is critical in building up an understanding with your reader. Know who your audience is and speak to them on their level in their language.
Make Your Copy Error-Free
This might sound very obvious but all too often websites a packed with spelling and grammatical errors.
Include Testimonials
Stories Sell. Include testimonials from happy customers who have bought the product previously. It’s amazing how this can often be the difference for someone who is on the verge of buying something.
That wraps up this introduction to website copywriting, I hope you've found the website copywriting tips mentioned above useful. I strongly recommend you invest time and effort into carefully planning and writing your sales copy. An extra couple of hours work in writing your copy can easily result in many thousands of dollars difference in a short time frame.
To have to notch copy it really is worth investing in a package such as Brett McFall’s BURPIES Sales Copy Wizard. I use this software on all my sales pages and always have good conversions and save a heap of time.
Click Here to Discover The #1 Rated Copywriting Software
|
