Internet Marketing is a competitive field and you really need to do everything you can to stay one step ahead of the competition.
One little used method that you can easily use to increase your conversions is to offer a bonus to anyone that buys a product through your link. The reason this method is so powerful is that by offering a “must have” bonus you can more often than not convert people that otherwise would not have purchased the product.
The first question that might come to your mind may be “but what can I offer as a bonus?”
The most important thing to remember when deciding on what to offer as a bonus is to ensure that the bonus is related to the product you’re selling. If for example you’re selling a product that teaches people how to train dogs, your bonus offer might include a product that teaches people how to cook healthy dog food, or a tailored guide to teaching your dog how to perform tricks.
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You definitely wouldn’t want to add a bonus such as “Lose Your Man Boobs in 5 Weeks”, or “How to Change the Oil on Your Harley Davidson”. These products don’t interest the person who wants to train their dog and as such won’t offer anything of value. They will most likely result in a loss of sales.
So the first rule is to offer something of interest to your visitor, something that’s closely related to the product being sold.
Now that you know the type of product you’re after you have two choices, you can either create it yourself or use an existing product.
Nine times out of ten you’ll be better of to use an existing product as your bonus. This saves you time and money. Furthermore it means you won’t get bogged down in the complex art of creating your own product.
A number of packages exist specifically designed to be used as bonus products. The place you can find these bonuses is at a website called NicheEmpires.com.
When you visit the website mentioned above you’ll see that there are literally hundreds of products catering to every niche imaginable. All you have to do is decide on which set of products you want to use.
Once you’ve done that and you’ve got the products, it’s time to make a few changes to your sales page.
The easiest way to quickly start promoting your bonuses is to state on your sales page that if the visitor buys through your link, for a limited time they will get Bonus A, Bonus B, and Bonus C totally free of change. All they have to do to get these bonuses is send you an email with a copy of their receipt number. This approach will work for regardless of the product you are selling.
If you are selling a ClickBank product there is a much easier way to add your bonuses that is totally automated. The way I do it is by using a system called CB Bonus Domination 2.0. What this system does is automatically send an email to everyone that purchases the product you’re selling detailing what they need to do to get their bonuses. The system also automatically verifies their purchase receipts meaning that you don’t need to do anything.
CB Bonus Domination 2.0 has a heap of other powerful features but I won’t get into those in this review.
Back to increasing your conversions by offering a bonus.
I’ve tested this approach and know that it works extremely well. It’s not difficult to set up and can have a massive impact on your conversions. If you want to tweak your website to make it more profitable, try doing it by offering a quality bonus to your visitors. You’ll be stunned at the increase in conversion you see and in most cases it won’t cost you a cent!
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