 Split Testing webpages can be the difference between success and failure and is therefore another critical part of any website development.
Whether you are running a PPC campaign or have a SEO based website, you will in most cases be able to make a massive improvement on your conversion rate and number of sales by setting up and implementing some simple split testing of webpages.
Let’s take an example.
Imagine you have a site that sells lamps. You set up a page and soon find out you have a conversion rate of 1:150 visitors. If you go away some simple changes to your page and it now converts at 1:85 clicks you’ve almost doubled your profit.
It’s not difficult to split test webpages. You can do it using Google Analytics or dedicated programs such as HippoJaw. The internet has plenty of guides for split testing webpages in Google Analytics so I won’t go into much detail here.
It’s amazing how much your conversions can increase by simply changing a few headings or color schemes.
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Split testing webpages is one of the most underused techniques for increasing profits on the internet. You can actually make a very nice income by setting up split testing for other businesses if you want to go down that path also.
While split testing webpages is important any time it is probably most crucial to success or failure where PPC (pay per click) campaigns are concerned. Increasing your conversion rate through split testing is often the difference between paying $30 for a sale and paying $15 for a sale. Given that many ClickBank products pay commissions of around $25 you can see how important split testing your webpages is.
Whenever you launch a new website, always start split testing conversions from day 1. If Google Analytics is too complicated (it can be for newbies) then I highly recommend paying the small fee for a program such as HippoJaw which is dead easy to implement.
The thing I like about using software packages such as HippoJaw is that it makes setting up split testing so easy and so fast. The software also automatically rotates which pages are displayed to visitors meaning you don’t have to do anything. HippoJaw also provides easy to use reports so you know exactly which page is performing better.
Start split testing your webpages today and you will improve your bottom line.
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