 Knowing how to increase search engine rankings can often be the difference between success and failure on the internet. If you’re selling any kind of product or service for example, it’s almost imperative that you get some of your sites “keywords” to rank on the first page of Google.
The following tips will help you improve Google search engine rankings for your site.
Increasing your search engine rankings can be divided into two different categories:
- Things you can do on your website to improve your rankings
- Things you can do “off-site” to improve your rankings
On-Site Search Engine Optimization
There are several things you need to do to ensure your site has the best possible chance of ranking in the search engines. I’ll work through the on-page SEO fundamentals with an example.
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Let’s assume you have a website that sells “Silk Pillow Cases” and you’ve decided that one of your most important keywords is indeed “silk pillow cases”. You need to give you website a title, define keywords with the keywords tag, and write a description that includes the text “silk pillow cases”.
If you look at your websites code you will find the following tags just below the <head> tag (if you don’t have these you can just add them):
<title> </title>
<meta name="keywords" content="">
<meta name="description" content="">
You next need to give your site an appropriate title, write appropriate keywords, and write an enticing description. Google uses these as guides when deciding what your page is about.
You may do this the following way:
<title>Top Quality Silk Pillow Cases</title>
<meta name="keywords" content="silk pillow cases, satin pillow cases">
<meta name="description" content="Click here to discover the highest quality Silk Pillow Cases at the best prices here, buy today and save 25% of the RRP!">
The next thing you should do is make sure that you have the phrase “silk pillow cases” scattered throughout your webpage. Try to include the phrase at least 1% of the time.
Offsite Techniques to Increase Search Engine Rankings
In order to increase search engine rankings you’ll need to do some link building. What this involves is commenting on blogs and forums about your site or writing an article and submitting it to a few of the big article websites.
If you are commenting on blogs or forums you can often leave a signature after your post. You might be on a forum about house decoration and you find a question about linen. You can simply reply to that question and then leave a simple link that uses the keywords “silk pillow cases” at the end of your comment. I often do this in the following way:
“Find the best deals on <a href=”http://www.yourwebsite.com”>silk pillow cases</a> here!”
Article writing is also a great way to get your website noticed and indeed to improve Google search engine rankings for your site. The way to do it is as follows:
- Write an article about 400 – 500 words long
- Submit your article to EzineArticles.com and GoArticles.com
- Include your link in the resource box
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It’s as simple as that. Make sure when you leave the link that it is set out in the same way as shown in the blogging example.
Building back-links to your website is the most powerful way to increase search engine rankings.
If you ensure all the on-page aspects of SEO are in place, and then build back links to your website using the correct anchor text (in this case “silk pillow cases”) – you will definitely see an increase in your search engine rankings.
The above information will get you started. If you’re serious and really want to increase your search engine ranking (if you’re selling any service or product and have a website you should be!), you can benefit big time by using products such as SEO Elite and Market Samurai. SEO Elite will take care of getting your site to the top of Google and Market Samurai is the best tool for finding money making keywords.
Commission Ritual is the best guide I’ve found to increase search engine rankings and provides easy to follow step by step advice.
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